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Stock footage keyword cheatsheet

Good footage search starts with the intent of the scene. SCNZ generates keywords from script context to reduce blank-search-box work.

Quick answer

Keywords should describe what the viewer needs to understand or feel.

The best searches combine subject, action, setting, mood, and visual style.

Keyword types

Subject, action, location, metaphor, mood, and style

Best for

B-roll research and stock footage planning

SCNZ fit

Generates scene-specific keywords from the script

Subject and action

Combine who or what appears with what is happening, such as founder typing, city commute, warehouse packing, or teacher explaining.

Mood and style

Add tone when it matters: calm workspace, urgent newsroom, cinematic city, documentary interview, or clean product demo.

Metaphor and concept

For abstract topics, search visual metaphors such as crossroads, puzzle pieces, network connections, rising charts, or crowded inboxes.

Related SCNZ pages